moVas or short for Movements of Asia represents 2 unique and distinct ideals; the representation of a young and progressive Asian brand integrating into the ideals of the western world and the rise of Asian Mechanical Movements in the design and manufacture of watches. moVas is possibly one of the first watch brands that has grown out of Singapore and branded proudly as made in Asia with an asian movement. Browsing through watch shops, it's easy to assume that all watches worth its name are made in Switzerland. When one thinks of chinese mechanical watches, the immediate perception is of replicas, copies, fakes, homages and cheap watches that are flooding the internet and marketplace. Replicas and the like do extremely well not just because they are priced much lower, but because of the close resemblence and quality of finish to the original. It is this expertise that drew us to having our designs made in Asia but it has grown with our understanding of the possibilities of the asian watch industry, one that even established brands are utilising now. Unlike alot of other 'mushroom' brands which select an available case (normally a copy of a famous brand) and just designing a dial, we actually design everything on the watch except for the movements. That includes all our cases, hands, crowns and even straps. It's the fascination with design and the affordability of creating our own designs that drives the brand. All our watches pay tribute to the makers of each movement by having the movement numbers printed on the dials. We do not shy away from the fact that our watches bear Asian made mechanical movements but rather promote the idea of a new possibility. Each moVas carries a horological complication. Whether it is a power reserve, sub second, chronograph or jump hour, the design ideology is to create affordable and original complications for watch enthusiast previously unable or unwilling to spend on swiss complications. Discover our current designs, look forward to our new ones that push the boundaries of our imagination even further and above all, enjoy the experience of being part of a new way of thinking. |